zurück

We bring SAP, marketing and commerce together for loyal customers

Your expert for SAP Customer Engagement & Commerce

  • Long-term customer retention across all channels
  • Automatic address in real time
  • Consistent and relevant omnichannel customer experience

These days, sales prospects and customers refer to a multitude of channels to get informed about products or services of specific companies and are therefore better informed than they were some years ago. This has a long-term effect on purchase decisions (when and how) and on the customer retention of long-time customers. Whenever prices, services or other aspects are no longer favorable enough, customers might "drift away". This complicates customer retention and is of great concern to the marketing and SD departments. A customer engagement software going beyond the pure CRM solution as well as the use of field-tested applications by SAP, for instance, can be the solution for your company.

Today’s well-informed customers as central challenge

An elementary challenge for companies results from the reasons mentioned: to understand customers and their interests as well as to communicate with customers on different channels and to interact with them. Every company has a fundamental interest in recognizing developments in their customer master in time and establishing the basis for effective and continued customer acquisition. The customer journey becomes more diverse and every individual customer needs to be convinced of your products and brand identity in the long term.

 

Customer engagement should focus on the regular interaction with customers at eye level. This primarily concerns market-oriented departments, such as marketing, sales and distribution and service, that can refer to a constantly increasing database for the interaction with customers due to growing digitization. It is important not to give customers the impression that you just want to sell your products. Besides product prices and services, customers appreciate your commitment demonstrated by authentic communication and a strong service.

Inspire your customers by coordinated communication

Many companies hesitate to abandon the familiar path of customer communication and to go beyond classical marketing. However, this is exactly what the new generation of customers requires since they have become more demanding. Above all, social media provide countless opportunities to communicate with existing and new customers via different channels and to show interest in their concerns and offer them assistance.

 

Important as the cost factor for products and services is, most of your customers appreciate good personal care and your interest in their concerns. This includes direct availability and competent communication with professional support via social media, for instance. SAP applications provide the central technical basis and help you be close to the customer.

Give e-commerce a try

Every year, e-commerce gains market shares and companies of all industries are therefore obliged to offer their products and services online. Even if it is difficult to market your products via a classical online shop, your company should demonstrate the commitment to present itself as reputable and reliable sales partner in the internet. Modern e-commerce means more than just integrating a Web shop into your website. What counts more is a direct connection to business partners, vendors, distributors and, of course, end customers.

 

SAP installations can be a useful framework to get e-commerce started or to put steps already taken to a more solid grounding. Irrespective of its volume and complexity, any information on customers and orders becomes a valuable economic asset of your company with many advantages for your sales and marketing departments. The multifunctional SAP solutions enable you to use this information also in other divisions of your company without any problem. FIS GmbH will not only assist you in this field but also in the proper and sensitive handling of customer data, for instance.

What FIS can do for you

The challenges of digital transformation and the online age can be mastered easily and efficiently by means of solutions within the SAP Hybris environment. With a multitude of e-commerce and CRM functions, SAP Hybris creates the basis for meeting the requirements and desires of modern customers. Place the highly networked customers at the center and see the availability via diverse channels as an economic opportunity.

 

The FIS Group would be pleased to offer you holistic consulting services to find the right solution for your company. Do not delay the changeover and get digital transformation started in order to prevent your customers from migrating to competitors! With a first-class digital business card, you will leave a lasting impression with existing and new customers and increase your sales permanently. FIS and its subsidiary Medienwerft will support you.

FIS acquires an interest in the Hamburg e-commerce agency Medienwerft – the interview

FIS News – Issue December 2016 (Special FIS & Medienwerft)

You would like to get e-commerce started or strengthen your relationships with customers and business partners using advanced cloud structures and customer engagement: FIS will be pleased to assist you in implementing appropriate solutions at many corporate levels and to show you how to get loyal and satisfied customers more easily. Contact us and an FIS professional will be pleased to provide consulting services!

Recommend this page

Do you have questions? Please contact me!

Dirk Schneider
Dirk Schneider
Head of Sales – Business Unit Smart Products