FIS GmbH Participates in Hamburg Medienwerft

By acquiring a majority stake in the Hamburg Medienwerft e-commerce agency, FIS (an SAP specialist and partner with “Gold” status) is expanding its expertise particularly in the field of SAP Hybris, online brand management, user experience and user interface design.

FIS GmbH and Medienwerft, a specialist for brands and e-commerce, will work side by side in the future. On August 31, 2016, both companies signed the contracts for a majority stake of FIS GmbH in the Hamburg e-commerce agency.


In the future, the shared portfolio of both companies will cover the complete SAP range of topics in the field of Customer Engagement and Commerce (CEC). These topics include not only SAP Hybris Commerce and SAP Hybris Marketing, but also the SAP Hybris Cloud for Sales and Cloud for Service solutions. Moreover, FIS and Medienwerft will position themselves as an ideal partner for consulting, conception, development, design and creative layout of Web solutions including, in particular, process integrations towards SAP S/4HANA Enterprise Management. The range of these solutions is completed by SEO services, online brand management, social branding as well as consulting/performance of social media services.


Ralf Bernhardt, chairman of the FIS GmbH executive board, explains: “We expect this strategic participation to result in considerable growth for both companies in the area of SAP Customer Engagement and Commerce. Especially in times of digital change, it is important to offer our customers an integrated all-in-one solution including marketing, sales, e-commerce and service. Moreover, we are strengthening our market presence in the north of Germany.”


Wolfgang Ebner, managing director of FIS GmbH, states: “In our eyes, the participation in Medienwerft is in many ways an excellent complement to the strategic orientation of FIS. In addition to the traditional SAP business on S/4HANA Enterprise Management and our Smart Products, the participation in Medienwerft enables us to also face the new SAP “CEC” (Customer Engagement and Commerce) topic in the best possible way. In the future, we will be able to impress customers with an almost unique portfolio of services in the Web environment: we offer anything that can be offered in this field from strategic consulting, conception, design and SAP integration including the corresponding process know-how to downstream services and outsourcing.”


Frank Meier, managing director of Medienwerft, adds: “We are confident that this partnership can live up to the current change and importance of digital networking and communication. The combination of highly creative and communicative expertise on brands & e-commerce and a comprehensive technical competence with deep integration in the SAP systems is so far unique throughout Germany.”


FIS Informationssysteme und Consulting GmbH is an expanding and independent enterprise with more than 600 employees within the FIS group. FIS focuses on SAP projects (execution and consulting) and develops advanced and efficient solutions complementing the SAP standard version in a meaningful way. More than 100 specialists operate and administer the customers’ SAP systems in the FIS-ASP subsidiary data centers in Southern Germany.


The Medienwerft Agentur für digitale Medien und Kommunikation mbH was founded in 1996 and is one of the most experienced digital agencies in Germany. Its core competence is the holistic service of consulting, creation, technology and online marketing with a special focus on e-commerce and e-branding. Medienwerft supports companies and brands of the digital economy especially when it comes to developing, optimizing and assisting online shops and user experience. Since 2012, Medienwerft has been an SAP Hybris Partner and has implemented complex e-commerce and omni-commerce projects for corporate groups and medium-sized customers ever since.

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