SIMBA DICKIE GROUP Success Story of a customer project
As one of the globally leading toy manufacturers with over 4,000 articles and 30 locations worldwide, the SIMBA DICKIE GROUP (SDG) wanted to take a new step in its sales strategy. The objective was direct sales to end customers via relevant online marketplaces. As manual marketplace management processes have not focused on growth so far, an automated and efficient solution should be found.
The implementation of FIS/TradeFlex now enables SDG to map the entire process chain automatically. Without manual efforts, FIS/TradeFlex executes all relevant steps easily and quickly both on the marketplaces and in the SAP system. Particularly smart: SDG can set its prices dynamically thanks to automated price recalculation. This ensures a best price strategy and, consequently, increased visibility in the competitive environment.
Industry
Manufacturing of toys
Company
2,600 employees,
30 locations worldwide,
7 production sites
Objective
Automation of marketplace processes and integration in SAP
Technology
FIS/TradeFlex for the automated connection of online marketplaces to SAP
Challenges
- High manual efforts
- Manual calling up of orders
- Complex entry of catalog data
- Hardly scalable processes
- Aim: efficient and automated marketplace business with seamless SAP integration
Solution and customer benefits
- Automated, quick and easy marketplace processes
- Hardly any manual efforts
- Connection of marketplaces to SAP
- Inventory calculation directly from SAP
- Dynamic pricing for best price strategy
SIMBA DICKIE GROUP
The SIMBA DICKIE GROUP is a globally operating manufacturer and trader of toys. With more than 4,000 articles, the Group is represented on 30 locations. Based on its corporate philosophy of “We love to make toys”, the company, founded by Michael Sieber and his father Fritz Sieber in Fürth in 1982, creates toys that inspire kids and stimulate creativity. The company includes famous brands such as Simba Toys, Dickie Toys, BIG and Eichhorn.
Dynamic pricing for best price strategy Dynamic pricing with FIS/TradeFlex
A real project highlight was the implementation of automated price recalculation directly in FIS/TradeFlex. Instead of sending fixed prices to the marketplaces, the SIMBA DICKIE GROUP relies on a dynamic model: the system automatically calculates the sales prices for each marketplace. Advantage: SDG can pursue a best price strategy and therefore always remain visible and attractive among its competitors. “This was a real milestone – we are among the first to implement this strategy in FIS/TradeFlex in this way” is the common conclusion of FIS and SDG.
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