FIS Group Develops AI Image Search for STARK Deutschland

End customers can use the new Visual Search solution to make pictures of tiles encountered in everyday life and directly compare them with the STARK assortment comprising more than 9,000 articles. The selected products can then be ordered online or requested at a specialized store. The function is completed by a visualization tool that realistically integrates the selected tile into a picture of the customer’s own room. 
 
The image search was implemented by a project team of the FIS Group. Its core piece is a specially developed embedding model that optimally integrates AI functions into existing e-commerce solutions. “In this way, companies like STARK will be best assisted in creating individual AI-supported applications,” says Sandra Cararo, Head of Sales Based Customer at FIS. There were three main objectives: maximum data security, customized AI models and best user experience.  
The pilot version starts with the tile assortment and is to be successively extended to other product groups.