Rösler Oberflächentechnik GmbH Success Story of a Customer Project
Improving corporate environment and in-house processes in many small steps with a view to “lean management”: since 2016, this philosophy has been pursued by Rösler, a specialist for surface technology. The aim behind this is profitability, cost reduction and motivating the employees for innovations, such as software adjustments. An approach also reflected during the implementation of SAP Sales Cloud as part of the SAP S/4HANA transition. Together with FIS, the company successfully replaced the old CRM system by the cloud-based SAP Sales Cloud system.
INDUSTRY
Surface technology focusing on vibratory finishing and beam technology
COMPANY
Approx. 1,500 employees in the Rösler Group
Worldwide network with 15 locations including 6 production sites
TARGET
360-degree view of the customer
TechnologY
SAP Sales Cloud
CHALLENGES
- New CRM required in the course of the SAP S/4HANA transition
- More flexibility envisaged for the way of working
- Greater focus on customers due to lead-based work
- Desire for a holistic view of the customer
SOLUTION AND CUSTOMER BENEFITS
- Real-time access to customer data also while being on the move
- Consulting according to customer needs by means of leads
- Greater transparency and customer proximity resulting therefrom
- Increased productivity using analysis and reporting functions
Rösler Oberflächentechnik GmbH
For more than 80 years, Rösler Oberflächentechnik GmbH has been a specialist manufacturer of machines and plant systems for vibratory finishing and beam technology as well as a specialist for developing and manufacturing optimally coordinated consumables.
Since 2018, Rösler has combined all 3-D print activities of the Rösler Group under the brand name of AM Solutions, both in the field of automated postprocessing solutions and services (manufacturing service partner). In the Rösler product portfolio, the Rösler Smart Solutions brand covers the field of digitization.
360-degree view of the customer SAP Sales Cloud
When replacing the old CRM system, it was of particular importance to Rösler to implement a solution complying with all requirements related to an advanced CRM system, which could seamlessly be integrated into the existing system landscape and SAP S/4HANA. Rösler also wanted to implement a lead-based way of working in order to view all relevant customer data at any time. The SAP Sales Cloud solution enabled Rösler to provide its external sales force with a flexible and mobile way of working, which ensures both increased customer satisfaction and productivity.
We are looking forward to talking to you REQUEST PERSONAL CONSULTING
