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SAP C/4HANA – SAP Bundles Its Software for Customer-Centered Departments within Companies Under a New Name

SAP is further expanding its marketing, sales and service activities.

The new solution portfolio previously known under the Hybris nickname will be continued under the SAP Customer Experience (SAP CX) topic and called SAP C/4HANA. As a specialist for e-commerce, FIS has more than 15 years of experience in this area and has been an official SAP sales partner for the associated products since the beginning of 2016. The new C4/HANA solutions can also be purchased from FIS.

The solutions of the new SAP CX line of product are based on SAP S/4HANA and the SAP Cloud Platform – hence the name SAP C/4HANA. C stands for Customer who is in the center of the individual solutions. The number 4 is to express the fourth generation. SAP C/4HANA stands for the following products: SAP Commerce Cloud, SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud. As a result, the previous SAP acquisitions in the CRM area (Hybris, Gigya, Callidus) will disappear from the public domain. The nickname Hybris, which has been used for a long time for solutions such as the “SAP Hybris Commerce” e-commerce solution, no longer appears in the product name. The products are also still available as on-premise solutions for companies that do not yet want to take the plunge into the public cloud.

Dirk Schneider, Head of Sales of the Smart Products Business Unit at FIS GmbH says: “In the area of Sales and Marketing, the trend towards cloud services and mobile access to customer data and processes is obvious. Since this also includes comprehensive information from the ERP world, the content-related merging and name assimilation with SAP S/4HANA is logical. We align our sales partnership with this and offer our customers comprehensive consulting on solutions and the implementation of SAP C/4HANA products.”

The goal of SAP’s new product strategy is to merge customer centricity even more closely with SAP S/4HANA. This should enable a 360-degree view of (prospective) customers, in which commercial (financial, trade, logistics) data from the ERP world is also incorporated into the customer experience. From the customer’s point of view, for instance, the purchasing process – from research and purchase to delivery of a product – should be a uniform and continuous process so that the customer does not notice that different departments in the company are involved.

FIS offers comprehensive consulting on customer experience and e-commerce together with Medienwerft and helps companies to develop an e-commerce strategy. While Medienwerft acts as an expert for marketing and e-commerce in designing the purchase initiation and the online shop, FIS helps to integrate the e-commerce processes into the existing ERP system. FIS also offers webinars and whitepapers on this topic on the website.

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