Skip to content

Advanced omnichannel marketing with SAP Emarsys

Marketing tasks become more and more extensive. In addition to content creation and campaigns, reporting and analyses take more and more time. The success of marketing measures must be verified in an increasingly detailed way and channels, addressing and target groups tailored precisely. SAP Emarsys supports modern marketers in their daily tasks to exactly utilize marketing campaigns, optimize them on the basis of key figures and guarantee a consistent brand experience across different platforms such as websites, social media and online shops. Medienwerft und FIS – two enterprises of the FIS Group – will support you in implementing Emarsys and in using it every day.

SAP Emarsys – the customer engagement platform

By means of e-mail marketing and numerous marketing automation functions, you can address your sales prospects in a personalized manner. In doing so, you can acquire new customers, carry out cross- and upselling activities and reactivate inactive customers and all of this in a completely automated way.

SAP Emarsys provides its users with individually configurable best practices. As a consequence, this application can be used in a very short time.

The comprehensive analysis functions show in what areas you are particularly successful and what customer segments you should focus on to conintuously increase the customer lifetime value.

Your benefits from SAP Emarsys

  • Increase of customer lifetime value and business volume due to personalized addressing
  • Strengthening of the brand thanks to uniform appearance on different channels
  • Fast entry and target achievement by means of preconfigured best practices, strategies, tactics and fully integrated analyses
  • Increase of conversion rate through AI-supported evaluations in real time
  • Uniform data basis thanks to deep SAP integration
  • Continuous communication with sales prospects and customers due to marketing automation
  • High acceptance thanks to user-friendly interfaces

Strategy and technology from a single provider

Together, Medienwerft and FIS two companies of the FIS Group and certified SAP partners cover the entire SAP Customer Experience portfolio. They offer the all-in-one package for marketing, sales and distribution, service and e-commerce: from conception, consulting and design to technical implementation.

Together with you, we will develop your strategy for successfully using SAP Emarsys. Our marketing experts will support you in establishing marketing automation series and optimize them on the basis of KPIs. Due to our long-term experience in the integration of systems, the FIS Group is your appropriate partner for connecting SAP systems or other applications.  

Extensive data basis for efficient marketing campaigns

Knowledge of (potential) customers is the basis for efficient marketing. Here, different sources play a role, which should be consolidated. For only if marketing and SD departments know everything about a customer can they address them in a tailored manner.

Here is a practical example: A customer with a service ticket escalation should be addressed differently in comparison to a longstanding, returning customer or a buyer who has not been in contact with your enterprise for a year. In order to be able to assess a customer’s or a sales prospect’s individual situation, data from different systems have to be used. All information must be brought together from service system tickets and ERP orders to CRM activities.  

The SAP Emarsys Customer Engagement Platform provides the option of accessing customer and SD data as well as relevant product data from different systems, such as ERP, CRM or the service tool. In this way, you can tailor your marketing activities to the needs of your sales prospects in a personalized manner.

Efficient segmentation and campaign planning across all channels

SAP Emarsys provides numerous templates for target group segmentation and campaigns. They have been created on the basis of best practices by using the experiences of 1,500 brands. The predefined target groups range from prospective and regular customers to inactive buyers. The templates can be individually adjusted to your own enterprise and used. This enables a fast entry into Emarsys for marketers. With a little bit of experience, you can subsequently work with your individual target groups.

Furthermore, preconfigured campaigns are available in the marketing application. You can easily create individual campaigns via Drag&Drop in SAP Emarsys. Subsequently, they can be utilized via different entry points and channels (omnichannel). By means of an easy implementation of A/B tests, different procedures or content elements can be tested. In this way, responsible persons can promote the optimization of campaigns and create a personalized customer experience. 

Campaigns and online shop – score with personalization

Each customer has different interests and preferences. As a consequence, enterprises need to address each sales prospect individually and provide them with the required information and products via their preferred channels. This already starts with addressing customers with the right name and ranges from the provision of information to the products that the customer was interested in in the past.

By using the integrated content creator in Emarsys, e-mails or SMS are created via Drag&Drop for instance. By means of predefined data fields that can be created by the users themselves, personalized addressing can be easily integrated and information displayed according to the customer’s interests.

Thanks to standard integrations between SAP Emarsys and shop systems, such as SAP Commerce Cloud, offers and addressing can be easily personalized in online shops as well.

Higher sales volume due to Smart Insights

By integrating numerous data sources, a fact-based analysis of marketing activities is achieved with the SAP Emarsys Customer Engagement Platform. For this purpose, the application accesses campaign data, but also external applications such as the behavior on a specific website or sales data from ERP or CRM systems for instance.

Thanks to integrated AI, the system automatically recognizes the target groups that are particularly suitable for a specific campaign. By means of this information, the marketing tactics defined in the system can subsequently be started for a target group.

Creation & design – convince with brand-compliance

FAQ on SAP Emarsys

As an omnichannel customer engagement platform, SAP Emarsys supports enterprises in increasing their sales volume by means of targeted campaigns based on key figures and in achieving their corporate objectives. SAP Emarsys enables, for instance, marketing automation, personalization in real time and comprehensive analyses. Emarsys products are part of the SAP Customer Experience portfolio.

  • Increase of customer lifetime value and business volume due to personalized addressing
  • Strengthening of the brand thanks to uniform appearance on different channels
  • Fast entry and target achievement by means of preconfigured best practices, strategies, tactics and fully integrated analyses
  • Increase of conversion rate through AI-supported evaluations in real time
  • Uniform data basis thanks to deep SAP integration
  • Continuous communication with sales prospects and customers due to marketing automation
  • High acceptance thanks to user-friendly interfaces

Tactics are predefined, automated marketing campaigns supporting marketers in achieving a specific objective. This includes, for instance, reminders of a canceled search or winning back lost customers. For creating the tactics, best practice solutions and experiences of all Emarsys customers were used. By means of individual configuration, the tactics can be adjusted to enterprise-specific requirements. The provided tactics enable a fast and easy entry into a successful marketing automation.

Lifecycle marketing is the total of all experiences a customer gains with a specific enterprise. This includes interactions as well as consumed content. Effective lifecycle marketing does not only support users in winning new customers, but also helps enterprises continuously bind existing customers to them. SAP Emarsys provides different tactics to address customers on the different levels of the customer lifecycle. This comprises, for instance, regular information by newsletters, personalized offers or rewards for customers who have reached certain milestones in their relationship with the enterprise.

By default, SAP Emarsys provides predefined interfaces to e-commerce platforms, such as SAP Commerce Cloud for instance. These standardized interfaces are continuously expanded. Furthermore, individual interfaces can be developed in CRM and service applications for instance.

Interested in SAP Emarsys? request personal consulting

Request now for SAP Emarsys – free of charge and without any obligation!

"*" indicates required fields

All fields marked with * are required for ordering and processing. Your person-related data will be used by us solely for the purpose of processing your inquiry according to our data privacy statement.

Klicken Sie auf den unteren Button, um den Inhalt von Google reCAPTCHA zu laden.

Inhalt laden

This field is for validation purposes and should be left unchanged.

The experts of the FIS Group will support you from strategy and implementation to SAP Emarsys operation. Together with you, we will establish your successful marketing automation. Just contact us!

Raphael Zundel
Contact Form
Table of Contents
Contact Form

"*" indicates required fields

All fields marked with * are required for ordering and processing. Your person-related data will be used by us solely for the purpose of processing your inquiry according to our data privacy statement.

Klicken Sie auf den unteren Button, um den Inhalt von Google reCAPTCHA zu laden.

Inhalt laden

This field is for validation purposes and should be left unchanged.