What are the functions of SAP Sales Cloud?

Contact and company overview

The system is based on the contact and company overview, which includes all basic information on companies and contact persons. It documents activities that are included both in contact and company information.

Opportunity-und Lead Management

SAP Sales Cloud offers a lead and opportunity management for the efficient management of sales opportunities. Here, all activities and information concerning a sales opportunity are maintained. Products relevant in the sales process can be entered as well.

Guided Selling

To make a sales process successful, SAP Sales Cloud offers system-aided analyses specifying the sales opportunities that are most likely to become a success. In addition, the CRM system assists the sales employee by giving activity proposals. What the system-aided way towards the successful conclusion of a customer agreement should look like depends on different factors such as sales phase, customer needs and company guidelines.

Analyses

SAP Sales Cloud provides diverse standardized evaluations through embedded Analytics Cloud. This evaluation can be used to analyze the current pipeline situation or the individual success of every employee. Controlling measures can be derived on the basis of this information in order to improve future sales processes.

Retail Execution

The “Retail Execution” add-on can be used to organize all activities for continuous analyses at the point of sales, i.e. the shelf in the store. This includes regular sales calls to the relevant stores, analyses of the positioning on the shelf and order management.

Dynamic call planning

To ensure continued customer support, the “Dynamic Call Planning” add-on can be used to create individual routes for the field sales representatives. For this purpose, the system uses different data as a basis for decision-making such as defined call intervals, sales volumes and sales potentials, current customer sentiment and available route times.