DiMarEx: Increasing E-Commerce Sales Using End-to-End Process Integration

From January 28 to February 01, 2019, the DiMarEx trade show (a virtual trade show with Web conference) informs about the latest trends in the field of digital marketing/e-commerce. FIS shows how companies can consistently integrate e-commerce into their corporate processes and strategies to create a perfect customer experience on all channels.

Merchants and manufacturers use the online shop of the future to address their customers throughout the entire purchase decision process in a cross-platform, target group oriented and personalized way – automatically and in real time. Customer-centered departments, such as marketing, sales and service, work seamlessly together. With the Hamburg-based Medienwerft digital agency, FIS forms a unique symbiosis for brand management and SAP integration combining all topics of digital transformation from brand to SAP and providing holistic support for their customers. To meet these requirements, FIS and Medienwerft offer one-stop consulting services as well as the implementation of the SAP Commerce Cloud shop system and the SAP Marketing Cloud marketing system. The FIS Group provides optimizations of the Commerce Cloud standard processes in order to enhance customer experience.


On January 30, (from 9:45 am to 10:15 am), FIS product manager Claudio Endres will use selected practical examples to explain how to assist customers and sales prospects across and beyond the entire purchase decision process using personalized quotations and self-service functions. He will show how the potential of all data collected can be used to inform customers in a personalized way about supplementary products based on their buying history. He will also explain how to further optimize customer support via self-service functions in the online shop to extend the customer experience created beyond the purchase. Moreover, the FIS professionals will answer the questions of the trade show visitors in a live chat at the virtual trade show stand from January 28 to February 01, 2019.

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