SAP Marketing Cloud – customers first

Knowing the customers and their requirements and making this knowledge the focus of your marketing activities: this is the challenge of the digital era. Prospective customers, for instance, are influenced by social media, do online research and compare products and services. It must be the goal of modern marketing to centrally control all customer touch points, address every customer at the right moment of the customer journey and execute tailor-made campaigns with personalized offers.

Modern multichannel marketing with the SAP Marketing Cloud solution

SAP Marketing Cloud (the former SAP Hybris Marketing Cloud) enables you to get insights into the behavior of your customers in real time which can directly be considered for the development of individualized shopping experiences. As a result, you can develop individual campaigns across all channels tailored exactly to the needs of your customers. Consequently, prospective customers can be qualified for the sales department from contact and lead to sales opportunity. Moreover, the retention of existing customers can be achieved by specific measures.

Detailed reports in the marketing cloud provide you with comprehensive information on customer interests and customer behavior on your digital marketing channels and social networks. SAP Marketing helps you always keep a clear view and offer your customers a unique, attractive and individual customer experience.


Flyer: SAP Marketing Cloud – Put Customers First

Your benefits using SAP Marketing Cloud

  • Efficient and easy campaign management with short-term optimization possibilities based on real-time data
  • Comprehensive and intuitive marketing segmentation functions
  • Personalized communication of your target group with individual quotations
  • Real-time data about your customers result in a quick and effective decision making
  • Detailed analysis functions of the marketing activities provide a data-based and reliable basis for decision-making
  • Dynamic customer profiles across all channels can be analyzed and enable a 360-degree view on the customer, their behavior and requirements
  • Lead Management functions combine the sales and marketing departments and enable a cross-departmental analysis, processing and maintenance of the leads

Contextual marketing guarantees higher customer relevance

The use of the SAP marketing solution increases conversion rates, purchases and sales in your company. You gain a decisive advantage over your competitors by a better knowledge of customer requirements, the possibility of individual communication with each customer and your response to real-time events. The appropriate marketing solution helps you successfully master the challenges of digital transformation.


The cloud solution enables a professional campaign management and e-mail marketing, an efficient lead generation, marketing automation as well as the analysis of KPIs in real time. Campaigns can be created quickly and intuitively and target groups segmented easily. Interfaces to Google AdWords and Google Analytics facilitate the campaign execution and reporting.

Successful and automated marketing from a single provider

Together with its Medienwerft subsidiary, FIS is your partner on your way to a successful and automated marketing: from digital strategy planning and the development of brand-oriented advertising (both online and offline) to the software implementation of the marketing cloud and beyond.


As part of the SAP C/4HANA toolset (the former SAP Hybris), SAP Marketing Cloud helps you better understand your prospective customers and customers and interact with them more intelligently on this basis. Here, “C” stands for “customer” and emphasizes the importance of customer focus. The portfolio for anything to do with SAP Customer Experience (SAP CX, the former SAP Customer Engagement and Commerce) intelligently combines the marketing, sales and customer service departments: Here, marketing automation is combined with an effective CRM solution for sales and service as well as a user-friendly online shop. This combination guarantees a successful dialog with customers across all channels in real time.


In this way, you offer your customers personalized experiences, meet their requirements even better and retain your customers in the long term. The SAP Sales Cloud solution optimizes your customer and lead management.




Creation & Design – convincing with brand-compliant appearance

Today, customers do extensive research before making a purchase - and they do so through a wide variety of channels. A uniform, convincing and brand-compliant appearance is therefore becoming increasingly important. This includes the media-compatible preparation of content as well as user-friendly functionalities and processes and ends in a customer journey that inspires your customers at all brand contact points.


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Optimized processes for customer centric departments

SAP Commerce Cloud

SAP Commerce Cloud is the advanced platform for your successful e-commerce. Convince your customers by an excellent shopping experience!


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SAP Service Cloud

SAP Service Cloud is the advanced CRM solution for your customer service processes. Ensure the long-term success of your customer service and high customer satisfaction.


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Optimized technical field service with SAP Field Service Management

SAP Field Service Management is an application for professional deployment planning of field service technicians, vehicles, materials and tools. Here, the solution supports employees in charge of service in the entire process - from tickets, planning and mobile field service up to reporting and final billing.


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SAP Sales Cloud

SAP Sales Cloud is the advanced SAP CRM solution for your sales department. You benefit from preconfigured SD and marketing processes, collaborative work, optimized sales processes and, as a result, satisfied customers.


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Use the SAP Marketing Cloud solution to make your customers the center of your decisions and marketing activities. FIS and Medienwerft are happy to assist you with the optimal solution: from developing a suitable strategy to implementing the measures defined.

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Do you have questions? Please contact me!

Raphael Zundel
Head of Specialized Sales