An elementary challenge results from the reasons mentioned: understand prospective customers, address them via diverse channels, win them and bind them in the long run. Reconciliation between the different departments is immensely important here. C/4HANA Suite is an end-to-end solution, whose greatest advantage lies in its integration.
Due to a uniform view of prospective customers, enterprises can support them in the best possible way. From marketing automation, CRM Suite for recognizing up-selling potentials to a customer service solution including self-service, intelligent systems and advanced technologies such as machine learning ensure an optimal customer experience.
With SAP Marketing Cloud, Sales Cloud, Commerce Cloud and Service Cloud, you provide your experts with a tool for their daily work that lifts you to the next customer centricity level.