The Customer Engagement Platform for Innovative Marketers –  SAP Emarsys with the FIS-Group

04/20/2022
Omnichannel, personalization and automation: in modern marketing, an innovative software solution is the basis for successful and up-to-date communication with prospective customers and existing customers. Data and processes need to be controlled in one central application if marketers wish to know the customers and their requirements and make this knowledge the focus of their marketing activities.

SAP Emarsys as innovative marketing platform

With its Emarsys solution, SAP offers an omnichannel customer engagement platform used by marketers for implementing cross-channel personalized campaigns quickly and flexibly. Data sources from across the company are activated to contact customers individually and in real time using the fully integrated and cloud-based marketing solution. Together with its Medienwerft subsidiary, FIS offers the implementation of SAP Emarsys as well as the subsequent application support during running operation.

SAP Marketing Cloud is still supported

Up to now, the marketing cloud has been the SAP solution for marketing automation and campaign control. Companies already using SAP Marketing Cloud can continue to make full use of it. FIS continues to provide system support for the marketing cloud solution.