SAP Emarsys as innovative marketing platform
With its Emarsys solution, SAP offers an omnichannel customer engagement platform used by marketers for implementing cross-channel personalized campaigns quickly and flexibly. Data sources from across the company are activated to contact customers individually and in real time using the fully integrated and cloud-based marketing solution. Together with its Medienwerft subsidiary, FIS offers the implementation of SAP Emarsys as well as the subsequent application support during running operation.
SAP Marketing Cloud is still supported
Up to now, the marketing cloud has been the SAP solution for marketing automation and campaign control. Companies already using SAP Marketing Cloud can continue to make full use of it. FIS continues to provide system support for the marketing cloud solution.