SAP Marketing Cloud the customer comes first

Knowing the customers and their requirements and making this knowledge the focus of your marketing activities - the new SAP Marketing Cloud (the former SAP Hybris Marketing Cloud) makes this even easier. You get insights into the behavior of your customers in real time which can directly be considered for the development of individualized shopping experiences. As a result, you can address every customer at the right moment of the customer journey and execute tailor-made campaigns with personalized offers. Detailed reports in the Marketing Cloud provide you with comprehensive information on customer interests and customer behavior on your digital marketing channels and social networks. SAP Marketing helps you always keep a clear view and offer your customers a unique, attractive and individual customer experience.

Your benefits using the SAP Marketing Cloud

  • Efficient and easy campaign management with short-term optimization possibilities based on real-time data
  • Comprehensive and intuitive marketing segmentation functions
  • Personalized communication with your target group
  • Real-time data about your customers result in a quick and effective decision making
  • Detailed analysis functions of the marketing activities provide a data-based and reliable basis for decision-making
  • Dynamic customer profiles across all channels can be analyzed in the CRM system and enable a 360-degree view on the customer, their behavior and requirements
  • Lead Management functions combine the sales and marketing departments and enable a cross-departmental analysis, processing and maintenance of the leads


The use of the SAP marketing technology increases conversion rates, purchases and sales in your company. You gain a decisive advantage over your competitors by a better knowledge of customer requirements, the possibility of individual communication with each customer and your response to real-time events. The appropriate marketing solution helps you successfully master the challenges of digital transformation.


The cloud solution enables professional campaign management and e-mail marketing, efficient lead generation, marketing automation and the analysis of KPIs in real time. Campaigns can be created quickly and intuitively and easily segmented target groups. Interfaces to Google AdWords and Google Analytics facilitate campaign execution and reporting.

Successful and automated marketing ONE-STOP PROVIDER

Together with its Medienwerft subsidiary, FIS is your partner on your way to a successful and automated marketing: from strategy planning and the development of brand-oriented advertising (both online and offline) to the software implementation of the marketing cloud and beyond.


As part of the SAP C/4HANA toolset (the former SAP Hybris), SAP Marketing Cloud helps you better understand your prospective customers and customers and interact with them more intelligently on this basis. Here, "C" stands for "customer" and emphasizes the importance of customer focus. The portfolio for anything to do with SAP Customer Experience (the former SAP Customer Engagement and Commerce) intelligently combines the marketing, sales and customer service departments: Here, marketing automation is combined with an effective CRM solution for sales and service as well as a user-friendly online shop. This combination guarantees a successful dialog with customers across all channels in real time.


In this way, you offer your customers personalized experiences, meet their requirements even better and retain your customers in the long term. The SAP Sales Cloud optimizes your customer and lead management. It goes without saying that the SAP solutions can be used in the cloud and still on premise.


The marketing platform provides SAP customers with a professional campaign management, an efficient lead generation and the analysis of KPIs in real time. Campaigns can be created quickly and intuitively and target groups segmented easily. Interfaces to Google AdWords and Google Analytics facilitate the campaign execution and reporting.


SAP Commerce Cloud

The SAP Commerce Cloud is the modern platform for your successful e-commerce. Convince your customers with a first-class shopping experience!


Learn more

SAP Service Cloud

The SAP Service Cloud is the modern CRM solution for your customer service processes. Ensure the lasting success of your customer service as well as high customer satisfaction.


Learn more

SAP Sales Cloud

The SAP Sales Cloud is the modern SAP CRM solution for your sales. You benefit from preconfigured processes for sales and marketing, collaborative work, optimized sales processes and thus satisfied customers.


Learn more

Use the SAP Marketing Cloud (the former SAP Hybris Marketing) to make your customers the center of your decisions and marketing activities. FIS and Medienwerft are happy to assist you with the optimal solution: from developing a suitable strategy to implementing the measures defined. Increase your conversions with specific segmentation and marketing automation using the SAP Marketing Cloud.

Recommend this page

Do you have questions? Please contact me!

Dirk Schneider
Dirk Schneider
Head of Sales – Business Unit Smart Business Solutions