Together with its Medienwerft subsidiary, FIS is your partner on your way to a successful and automated marketing: from strategy planning and the development of brand-oriented advertising (both online and offline) to the software implementation of the marketing cloud and beyond.
As part of the SAP C/4HANA toolset (the former SAP Hybris), SAP Marketing Cloud helps you better understand your prospective customers and customers and interact with them more intelligently on this basis. Here, "C" stands for "customer" and emphasizes the importance of customer focus. The portfolio for anything to do with SAP Customer Experience (the former SAP Customer Engagement and Commerce) intelligently combines the marketing, sales and customer service departments: Here, marketing automation is combined with an effective CRM solution for sales and service as well as a user-friendly online shop. This combination guarantees a successful dialog with customers across all channels in real time.
In this way, you offer your customers personalized experiences, meet their requirements even better and retain your customers in the long term. The SAP Sales Cloud optimizes your customer and lead management. It goes without saying that the SAP solutions can be used in the cloud and still on premise.
The marketing platform provides SAP customers with a professional campaign management, an efficient lead generation and the analysis of KPIs in real time. Campaigns can be created quickly and intuitively and target groups segmented easily. Interfaces to Google AdWords and Google Analytics facilitate the campaign execution and reporting.